Chapter 1: What Is SEO? Search Engines such as Google show websites after searching for results they think are relevant and authoritative. They quantify relevance by content analysis plus they determine authority predicated on a number of things, especially the quality and amount of the links a full page has. Links are, therefore, in a way just like votes. Still confused about exactly what SEO is? Well, continue reading! How can you turn your website into the type of site that the various SE’s will show when they are searching for results?......
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You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever-changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening. Search engine optimization takes time and dedication but it doesn’t need to be overly complicated. By following the nine points......
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Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines. So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website. More importantly though is getting those High PR websites linking back to yours. The question at hand is… “How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?” And as webmasters,......
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With the amount of people doing SEO, there are tactics that each one of them would use. This is how you build up the website to the level of your competitors. Later, you will use specialized or advanced SEO tactics in order to gain higher ground and beat out your competitor. Link Building This is the first part of common SEO tactics and it can be broken down into several techniques or methods. But the basic principle here is that you spread links going to your website throughout the internet. This is......
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It is more than a year now since I concluded that Search Engine Optimization (SEO) was, or was soon going to become, a waste of time. I had already, 6 months before then, said farewell to spending an hour a day working on getting reciprocal links. What led, at the time, to what many would have said were very rash moves? After all, reciprocal linking was still being expounded, by all and sundry, as an essential way to get a good ranking, and the software tools were being actively marketed still. Search......
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What do the brand and products actually sell on social networks? Of course, words. Social networks are, first of all, a channel of communication between people (and not a sales platform, as everyone already perceives). That’s why what you say and with what words, directly affects the final result. What words do you write on the publishers pages to sell the product or yourself as a brand? I’m sure you ask yourself this question quite often. Today I have an answer to it. The first thing you need to pay attention to before you go to......
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“Join us” «Register» With these phrases you quite often come across, opening some emails and they usually serve them for one purpose: click here to give to your email address. They serve that for one purpose, but do they tell us about it? Can one word change your feelings with respect to the action? In my experience, yes. For all of my time I’ve written many articles already, I’ve conducted quite a few A / B testings and realized that one word can change everything. The word changes its meaning, mood, and motivation. You probably wonder:......
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It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the and portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA. The actual text you use in the title tag is one of the most......
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There are a number of things a website owner must do for their website to be successful. In order to appease the search engines, websites must grow and develop into a life of their own in a natural way. What the search engines looking for, more specifically, is quality content, and lots of it, updated frequently. Here are some guidelines for developing content for your site. Every website has a variety of keywords and keyword phrases associated with it. These are carefully selected to entice visitors and bring popularity to the site.......
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Search engine optimization is increasingly being accepted as a powerful and critical component of the marketing plan. With the costs involved in other forms of online marketing growing significantly, it has become almost a necessity for companies to include SEO in their overall marketing mix. It’s thus no surprise to know that professional SEO today is big business and this industry is growing at a fast pace. There are however many different types of SEO firms out there and finding a reliable service can be a daunting task. Search engine optimization firms......
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