Rehabilitation and Treatment Facility with locations across the United States and overseas.
Our relationship with Recovery House began when we were asked to manage and optimize listings for 25 locations in order to increase online visibility. Within a couple of months we were also doing paid search and search engine optimization. In addition, we were asked to build the brand, boost reservation volume and increase overall website usage. Not an easy task. The website was new and so far, had not traffic. Recovery House wanted us to prove that it was an easy to find treatment facility by the ZIP code. Challenge accepted.
Our integrated team built out an extensive pay per click (PPC) strategy that aligned with prospects searching for treatment facility across US . This included a national presence utilizing search intent within Google to raise brand visibility among potential clients plus a geo-specific campaign around treatment facilities. Advanced analytics showed us that many clients searched out of state treatment centers, which led us to implement point-of-interest tactics (POI) in Google. With a POI strategy in place, we were able to promote the Recovery House brand and help clients to find the right place for treatment.
Each location page was optimized to rank highly among search results in tandem with the PPC campaign. We focused on keyword strategies for location-specific pages and pushed legitimate link-building efforts for specific locations in order to gain more links and page authority. A search engine optimization manager utilized SEO tactics to improve the maps listings across the board.
- Overall CTR increased more than 10x in an 8 month period
- Cost per reservation cut in half
- Total reservations increased 180%
- Return has averaged 3 to 1
- The incoming reservation rate has more than doubled to date
- PPC’s share of total online reservations doubled