129 Words That Are Guaranteed Will Attract Your Customers’ Attention

129 Words That Are Guaranteed Will Attract Your Customers' Attention

“Join us”


With these phrases you quite often come across, opening some emails and they usually serve them for one purpose: click here to give to your email address. They serve that for one purpose, but do they tell us about it?

Can one word change your feelings with respect to the action?

In my experience, yes. For all of my time I’ve written many articles already, I’ve conducted quite a few A / B testings and realized that one word can change everything. The word changes its meaning, mood, and motivation.

You probably wonder: if one word is so important, then which headlines should I still use? What words and phrases convert?

Science copywriting and headline psychology have given marketers the steps to achieve the pinnacle of understanding the right words. Below you will see lists of converting words and phrases.

Investigations show that one word can change the values of the whole

You probably know that specific words matter. You click on the title, because it grabs your attention. You press the button because it creates an emotion. I’ll give you an example of how with one or two words, you can get more positive answers.

“Excuse me, I have 5 pages, can I use a copier?” – 60% said “yes.”

“Sorry, I have 5 pages, can I use a copier because I’m in a hurry?” – 94% said “yes.”

“Excuse me, I have 5 pages, can I use a copier, because I need to make several copies?” – 93% said “yes.”

5 Most Compelling Words in US

  • You
  • Is free
  • Because
  • Instantly
  • New

I think you singled out these words many times, and remembered them already. Studies show again and again that these words do not stop working.

Where to try: Calls to action, headlines, email, in the header, opening sentences and paragraphs.


20 most influential words:

  • Suddenly
  • Now
  • I declare
  • Introducing
  • Improvement
  • Astonishing
  • Sensational
  • Great
  • Revolutionary
  • Striking
  • Wonderful
  • Magical
  • Sentence
  • Fast
  • Easily
  • Wanted
  • Call
  • Compare
  • Deal
  • Hurry up

Where to use: headings, points, storylines

3 words to attract society:

  • check in
  • Become a member
  • Follow

Where to try: Email registration, landing page, blogs

9 cause and effect words and phrases

  • Respectively
  • As a result,
  • Because
  • Consequently
  • Whereby
  • For this reason
  • Beginning with
  • therefore
  • In this way

Where to use: Closing paragraphs, transitions

12 phrases that mean exclusivity

  • Only for members
  • To enter required
  • Full class
  • Membership is currently closed
  • Ask for an invitation
  • Apply to be one of our beta testers
  • Exclusive offers
  • Become an insider
  • Be one of the few
  • Get it before everyone else
  • Be aware of this
  • Reserved for subscribers only

Where to use: forms for entry, links, calls for action, subheadings


9 phrases that imply a deficit

  • Limited offer
  • Deliveries are running out
  • Take them while they are
  • The sale is coming to an end soon
  • Only today
  • Only 10 places left
  • Only 3 on the left
  • Only available here
  • To buy at a discount left

Where to use: headlines, promo copies

24 words and phrases that make you feel safe

  • Anonymously
  • Popular
  • Cancel at any time
  • Certified
  • Approved
  • Guaranteed
  • Lifetime
  • Refund
  • No obligation
  • No more questions
  • No risk
  • No tricks
  • Official
  • Confidentiality
  • Protected
  • Proven
  • Return
  • Research
  • results
  • Security
  • Tested
  • Try before you buy
  • Check
  • Unconditional

Where to use: Form for payment, registration form, feedback

47 of the most common powerful words

  • Improvement
  • Confidence
  • At once
  • Find
  • Profit
  • Know
  • Understand
  • Powerful
  • Best
  • Winning
  • Hot offer
  • Yet
  • Bonus
  • Exclusive
  • Extra
  • You
  • Is free
  • Health
  • Guarantee
  • New
  • Proven
  • Safe
  • Money
  • Now
  • Today
  • results
  • Protective
  • Help
  • Easy
  • Astonishing
  • Last thing
  • Extraordinary
  • how
  • The worst
  • Final
  • Hot
  • First
  • Big
  • Anniversary
  • Premiere
  • Basic
  • Full
  • Save
  • A plus!
  • Create


Where to use: headlines, calls to action

In this article I tried to make the most popular and often used words in life, which you can use to create your articles, texts on the site and emil letters.

If you are interested in knowing which keywords give the greatest conversion on social networks, such as facebook and vk, share this article on your pages and when I see that there are a lot of interested people, I’ll write about it.

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