social media

COVID-19’s Impact on Paid Social Media Buys and How Brands Can Continue To Engage With Followers Even as coronavirus (COVID-19) news dominates social feeds, generating a huge surge in traffic volume, many brands are pulling back and pausing their paid social media buys. Understandably, brands are cautious about their messaging showing up next to content that could be perceived poorly by the consumer. However, marketers completely shutting down their paid social spend may be missing out. As demand for Ad inventory on COVID-19 stories drops, there is a window of opportunity to......

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Pixel retargeting is a simple tool for growing sales

Have you noticed when you search for a product on the Internet, its advertising begins to haunt you everywhere: you see banners in your mailbox, on social media, on third-party sites … This is how the retargeting pixel works – a special program code that stores information about users who have entered the site. The pixel transmits information about users in real time and remembers in the database which page the user opened and what he did on it. Thus, the user receives a label by which the advertising network understands that he......

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A Simple And Free Way To Skyrocket Your Search Engine Ranking

What can you do right now, to increase your search engine ranking?   Well for starters, incoming links play a huge role when it comes to placing high in the search engines. The more links that point to your site from other websites the better. To the search engines, each incoming link counts as a vote for your ranking. The higher a site ranks, the more the its vote is worth. It’s also important that these sites that have a similar theme as yours. For example, if your site is built around......

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