COVID-19’s Impact on Paid Social Media Buys and How Brands Can Continue To Engage With Followers Even as coronavirus (COVID-19) news dominates social feeds, generating a huge surge in traffic volume, many brands are pulling back and pausing their paid social media buys. Understandably, brands are cautious about their messaging showing up next to content that could be perceived poorly by the consumer. However, marketers completely shutting down their paid social spend may be missing out. As demand for Ad inventory on COVID-19 stories drops, there is a window of opportunity to......
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Have you noticed when you search for a product on the Internet, its advertising begins to haunt you everywhere: you see banners in your mailbox, on social media, on third-party sites … This is how the retargeting pixel works – a special program code that stores information about users who have entered the site. The pixel transmits information about users in real time and remembers in the database which page the user opened and what he did on it. Thus, the user receives a label by which the advertising network understands that he......
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You can sometimes see a popup when you go to a website and when you try to switch a tab or close a window, a pop-up window appears in the center of the screen. Someone annoying popup , and someone singing enthusiastic odes to them, so let’s figure out what kind of instrument it is. Conditions for setting up a Popup You can configure the conditions for the appearance of a popup in different ways: A popup can appear when trying to leave the site, i.e. when moving the mouse pointer to......
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A shadow ban on Instagram is a situation in which you are not officially blocked, you can publish posts and stories, but subscribers do not see you. The shadow ban lasts from 2-3 to 14 days. But some bloggers claim that such a ban can last for several months. Bans appeared along with the “smart feed”, where posts are ranked not by chronology, but by logic and algorithms that are fully known only to the developers of this social network. Thus, from the point of view of Instagram, shadow ban is a useful tool......
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Many people think that a funnel is something complicated. That it needs to be built for many months and even years. And this is partly true, because it takes a long process of developing and packaging new products, testing offers, etc. But there is good news – you can create the first working prototype of a funnel with minimal effort in 4 hours, with which you can already get more profit at a lower cost. Step # 1. Implement a lead magnet to easily enter the sales funnel A lead magnet is something free and useful,......
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We love reviewing innovation in Digital Marketing. It’s interesting to see latest trends in the technology sector. As we know the world is moving, and technology is taking the lead. Today, everything is going digital entertainment, shopping, health, real estate, banking. This is, however, understandable. With everything turning to digital, it means companies are also jumping online to market their businesses. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. Successfully reaching one’s target audience is no longer just putting out TV and print ads.......
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Chapter 1: What Is SEO? Search Engines such as Google show websites after searching for results they think are relevant and authoritative. They quantify relevance by content analysis plus they determine authority predicated on a number of things, especially the quality and amount of the links a full page has. Links are, therefore, in a way just like votes. Still confused about exactly what SEO is? Well, continue reading! How can you turn your website into the type of site that the various SE’s will show when they are searching for results?......
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You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever-changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening. Search engine optimization takes time and dedication but it doesn’t need to be overly complicated. By following the nine points......
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There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort. But all the same, articles have to be written......
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Pay-Per Click” Ad Campaign: Earn More by Spending Less What is “Pay-Per Click“? “Pay-Per Click”, is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search......
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