COVID-19’s Impact on Paid Social Media Buys and How Brands Can Continue To Engage With Followers Even as coronavirus (COVID-19) news dominates social feeds, generating a huge surge in traffic volume, many brands are pulling back and pausing their paid social media buys. Understandably, brands are cautious about their messaging showing up next to content that could be perceived poorly by the consumer. However, marketers completely shutting down their paid social spend may be missing out. As demand for Ad inventory on COVID-19 stories drops, there is a window of opportunity to......

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